velocityS.ai
Brand reference · v1.0 · agentic AI, built & operated
The single source of truth for the velocityS.ai brand. Use it to keep every surface — site, documents, decks, and this intranet — consistent. Colours are exact sRGB; logos are vector; nothing here is a screenshot.
Signature
The velocity streak
The brand's signature element. Spend it once per surface — never as a full-page wash or an edge stripe.
linear-gradient(115deg, #6E56F7 0%, #22D3EE 100%)
Palette
Colour
Text on dark — use this scale
Body copy reads in a bright tone. Mist is for captions and labels only.
PrimaryHeadings & emphasis#F4F7FF · 18:1
BodyParagraphs & reading copy#D3D9E8 · 13.8:1
MutedCaptions & labels only#A4AEC6 · 8.8:1
Chart sequence
#6E56F7 · #22D3EE · #9B8AFA · #67E8F9 · #4338CA · #0E7490
Type
Typography
Display — Space Grotesk · 700
Agentic AI, built and operated.
Body — Inter · 400
Neutral and legible at every size, quiet enough to let the geometry of the display face carry the personality of the page.
Utility — JetBrains Mono · 500
// labels · hex values · eyebrows status: production-ready
Mark
Logo
Gradient mark
dark backgrounds · nav
dark backgrounds · nav
Tile mark
favicon · app · doc covers
favicon · app · doc covers
Clearspace = chevron height on all sides. Minimum 24px digital. Never stretch, recolour, rotate, or add shadows/outlines to the mark.
Discipline
Usage rules
Do
- Lead each surface with one colour — Ink on dark, white on light.
- Spend the gradient once per surface.
- Body text bright (#D3D9E8 on dark, Ink on light).
- Give the dark base generous whitespace.
- Set cards apart with tint fills or soft shadows.
Don't
- Use the gradient as a full wash or edge stripe.
- Put body copy in Mist, or small Cyan/Mist text on white.
- Introduce a third accent colour.
- Add stripes or bars under titles or page edges.
- Use generic blue/cream/off-white backgrounds.
Assets
Download
Grab the exact assets for documents, decks, and anywhere else the brand appears.
